🎣 Route event sales leads with Gmail, Google Gemini, Sheets and Salesforce
⚡ 134 views · 🎣 Lead Generation & Enrichment
Description
Email Sentiment Router for Event Sales Leads
Who is this for? Event organizers, conference managers, and sales teams drowning in sponsor/exhibitor/partner emails who need zero-drop leads + real-time pipeline analytics.
Key nodes: Gmail Trigger - Google Gemini (2x) - Data Table - Google Sheets - Send Email - Slack Category: Sales / AI / Event Management Level: Advanced Credits: Milo Bravo (BRaiA Labs)
What problem is this workflow solving?
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Email overload kills event revenue:
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200+ weekly sponsor/partner emails go unread
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No sentiment/intent analysis = missed hot leads
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Manual routing wastes 10+ hours/week
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Zero visibility into pipeline trends
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This workflow auto-classifies, routes, and analyzes every inbound lead.
What this workflow does?
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Gmail Trigger monitors event inbox for new emails
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Gemini #1 scores sentiment (Positive/Neutral/Negative)
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Gemini #2 extracts topic, intent, urgency, org, budget signals
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Logs to email_analytics Data Table + Google Sheets
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Routes intelligently:
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Positive → Hot Lead email + Slack #hot-leads (2h SLA)
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Neutral → Nurture email + Slack #follow-ups (24-48h)
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Negative → Insights + Slack #insights
- Looker Studio dashboard auto-updates from Sheets
Setup (5 minutes):
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Gmail OAuth2 (event inbox)
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Google Gemini API key
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Slack OAuth2 + channels (#hot-leads, #follow-ups, #insights)
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Create email_analytics Data Table → paste Table ID
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Update recipient emails (placeholders in Send Email nodes)
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Test with Evaluation Dataset before live
How to customize:
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Add keywords for your niche (conferences, webinars, trade shows)
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Adjust sentiment thresholds or routing rules
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Swap Slack → Teams/CRM (HubSpot/Salesforce)
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Scale: Multi-inbox + team routing
ROI:
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100% lead capture (zero drops)
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5x faster response (2h → 2min)
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20% conversion lift from sentiment prioritization
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Pipeline dashboard = data-driven sales strategy
Need help customizing?: Contact me for consulting and support: LinkedIn / Message
Keywords: event sales leads, email sentiment analysis, Gmail AI routing, Google Gemini sales automation, conference sponsor leads, event pipeline analytics, sales lead qualification, sales dashboard
🔗 Nodes Used
Google Sheets, Slack, Salesforce, Gmail, Gmail Trigger, Google Gemini Chat Model
📥 Import
Download workflow.json and import into n8n:
Workflow menu → Import from File