🎣 Score inbound leads with Google Gemini and route hot leads to a webhook
⚡ 0 views · 🎣 Lead Generation & Enrichment
Description
Quick overview
This workflow receives inbound lead submissions via a webhook, uses Google Gemini to score purchase intent and fit, and sends hot leads to a destination webhook while routing lower-scoring leads to a cold-lead branch for further handling.
How it works
- Receives a lead submission as a JSON POST request via an n8n webhook.
- Loads the hot-lead destination webhook URL and the score threshold from configured workflow values.
- Sends the lead JSON to the Google Gemini API and requests a JSON-only response containing a numeric score (0–10) and a one-sentence reason.
- Parses Gemini’s response into structured fields for the lead score and rationale.
- Compares the score to the configured threshold and routes the lead accordingly.
- Posts hot leads to your destination webhook with the score, reason, and original lead payload, while marking other leads as “cold-lead” for downstream processing.
Setup
- Create a Google Gemini API key and add it to an n8n HTTP Query Auth credential (for example, parameter name
key) used by the Gemini request. - Update the destination URL for hot-lead alerts and set your desired score threshold in the workflow’s configuration values.
- Copy the production webhook URL from the n8n webhook trigger and configure your form/CRM/app to POST lead JSON to it.
Requirements
- A Google Gemini API key (the free tier is enough)
- A form, CRM or app that can POST JSON to a webhook
- A webhook to receive hot-lead alerts (Slack, Discord, Telegram or your own endpoint)
Customization
- Describe your ideal customer in the scoring prompt; specific criteria give better scores
- Raise or lower the threshold to control how many alerts you get
- Connect the cold-lead branch to a spreadsheet or CRM to keep a log
Additional info
The Gemini call retries up to five times, five seconds apart, if the API is briefly overloaded. More ready-made AI workflows: https://ruancody.gumroad.com/l/vlbne
🔗 Nodes Used
HTTP Request, Webhook
📥 Import
Download workflow.json and import into n8n:
Workflow menu → Import from File