🎣 Score and route inbound form leads by temperature using a webhook
⚡ 1 views · 🎣 Lead Generation & Enrichment
Description
Quick overview
This workflow receives inbound form submissions via a webhook, normalizes common lead fields, scores each lead using a configurable Hot/Warm/Cold rubric, returns the score to the caller, and routes the lead to separate branches based on temperature.
How it works
- Receives a POST request on a webhook endpoint containing a form lead payload.
- Normalizes incoming data by mapping common field names into a consistent lead structure (name, email, company, message, budget, timeline, and company size).
- Scores the lead with a transparent points-based rubric (budget, timeline, service fit keywords, and company size) and applies disqualifier rules that can cap the score.
- Responds to the webhook request with a JSON payload containing the temperature, numeric score, priority, and plain-English scoring reasons.
- Routes the lead into Hot, Warm, or Cold paths based on the calculated temperature for downstream handling.
Setup
- Activate the workflow and copy the production webhook URL, then paste it into your form tool’s webhook settings (or POST JSON directly to the endpoint).
- Update the field mappings in the normalization step if your form uses different property names.
- Edit the scoring configuration (keywords, disqualifiers, and Hot/Warm thresholds) to match your services and qualification criteria.
- Replace the Hot/Warm/Cold placeholder steps with your own actions (for example Slack notifications, CRM creation, or tagging in your marketing tool).
Requirements
- An n8n instance (Cloud or self-hosted). Tested on n8n 2.40.7.
- A form tool or app that can POST JSON to a webhook (Typeform, Tally, Webflow, Jotform, a website form, etc.).
- No credentials or AI API keys are needed for the scoring itself.
Customization
- Change the service keywords, budget bands, timeline rules and Hot/Warm thresholds in the CONFIG block of the scoring Code node.
- Add disqualifier phrases (spam, job seekers, vendors) that cap the score.
- Replace the three placeholder nodes with Slack, Notion, HubSpot, Google Sheets or email actions.
Additional info
Tested end-to-end on self-hosted n8n 2.40.7 with four sample leads (Hot 94, Warm 65, Cold 19, and a spam lead capped to Cold by a disqualifier). The workflow responds to the webhook caller with the temperature, score, priority and plain-English reasons, so you can also call it from other workflows or apps.
🔗 Nodes Used
Webhook
📥 Import
Download workflow.json and import into n8n:
Workflow menu → Import from File