🎣 Qualify and route inbound leads with HubSpot and Gmail
⚡ 3 views · 🎣 Lead Generation & Enrichment
Description
Quick overview
This workflow receives lead submissions via a webhook, normalizes and scores them, creates a contact in HubSpot, and uses Gmail to email the lead and notify the sales team when the lead is classified as hot.
How it works
- Receives a POST request on the
/lead-intakewebhook containing lead details like name, email, budget, urgency, and timeline. - Normalizes incoming fields and applies defaults (for example, missing budget becomes 0 and missing timeline becomes 999 weeks).
- Calculates a 0–100 lead score based on budget, urgency, and timeline, and labels the lead as Hot (score ≥ 60) or Cold.
- Creates a new contact in HubSpot using the lead’s email and name.
- Checks whether the lead is categorized as Hot and, if so, sends a Gmail message to the lead and a separate Gmail alert to the sales team.
- If the lead is categorized as Cold, sends a standard Gmail acknowledgement email to the lead.
Setup
- Create a webhook integration in your lead source (form, website, or app) and configure it to POST JSON to the workflow’s
/lead-intakewebhook URL. - Add a HubSpot App Token credential in n8n and confirm the contact properties you want to map (email and first name).
- Add a Gmail OAuth2 credential in n8n for sending emails.
- Replace
sales-team@yourcompany.comwith your real sales notification address and adjust the email subjects/bodies as needed.
🔗 Nodes Used
Webhook, HubSpot, Gmail
📥 Import
Download workflow.json and import into n8n:
Workflow menu → Import from File