🎣 Enrich company profiles with Explorium MCP and Claude AI for GTM research
⚡ 693 views · 🎣 Lead Generation & Enrichment
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Description
🕵️ Company Research Agent (n8n + Explorium + LLM)
This n8n workflow automates company research by combining Explorium’s MCP server, web scraping tools, and an AI agent. Results are written to a Google Sheet for easy use in GTM, product analysis, or competitive research.
🚀 What It Does
Given a list of company domains or names, this workflow will:
- Look up company information using:
- 🧠 LLM Agent to guide the research
- 🔎 Explorium MCP Server for firmographic & tech signals
- 🌐 Website content and SerpAPI scraping (optional)
- Extract key commercial details (see below)
- Format the output in a consistent JSON structure
- Update a connected Google Sheet with the enriched results
🧩 Extracted Fields
Each company is enriched with:
domainlinkedinUrlhas_free_trialcheapest_planhas_enterprise_planlast_case_study_linkmarket(e.g., B2B or B2C)integrations(e.g., Slack, Hubspot, MySQL)enrichment_status
📥 Input Sheet Format
| input |
|---|
| Explorium |
| n8n |
| Apple |
| … |
📤 Output Sheet Format
| domain | linkedinUrl | has_free_trial | cheapest_plan | has_enterprise_plan | last_case_study_link | market | integrations | enrichment_status |
|---|---|---|---|---|---|---|---|---|
| Explorium.ai | https://linkedin.com/company/… | TRUE | 69 | TRUE | https://www.explorium.com | B2B | [“HubSpot”, “Zapier”, “Salesforce”, …] | done |
| n8n.io | https://linkedin.com/company/… | TRUE | 20 | TRUE | https://n8n.io/case-studies | B2B | [“Slack”, “Gmail”, “MySQL”, “Google Sheets”, …] | done |
🛠️ Tools Used
- n8n (Automation platform)
- Explorium MCP Server – rich company enrichment via API
- Anthropic Claude or OpenAI – used by the AI researcher
- Google Sheets – stores output data
- Structured Output Parser – ensures clean, predictable JSON formatting
📦 How to Set It Up
- Add your company domains or names to the input sheet
- Configure your MCP and SerpAPI credentials in n8n
- Run the workflow using the
Test Workflowtrigger - Watch the sheet populate with results
You can adapt the system to output different formats or fields depending on your team’s research goals.
📌 Use Cases
- Competitive landscape analysis
- Lead intelligence for outbound campaigns
- Feature benchmarking (e.g., who offers enterprise or free trial)
- VC/investment research
🧠 Notes
- This agent is easily customizable. Adjust the LLM prompt or Output Parser to extract different properties.
- Explorium MCP is leveraged as the core enrichment engine, ensuring signal accuracy and freshness.
🔗 Nodes Used
Google Sheets, AI Agent, Anthropic Chat Model, Structured Output Parser, Call n8n Workflow Tool, MCP Client Tool
📥 Import
Download workflow.json and import into n8n:
Workflow menu → Import from File