🎣 Website intelligence & lead scoring with ScrapeGraphAI, HubSpot and Slack

⚡ 457 views · 🎣 Lead Generation & Enrichment

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Description

How it works

This workflow automatically analyzes website visitors in real-time, enriches their data with company intelligence, and provides lead scoring and sales alerts.

Key Steps

1. Webhook Trigger - Receives visitor data from your website tracking system.
2. AI-Powered Company Intelligence - Uses ScrapeGraphAI to extract comprehensive company information from visitor domains.
3. Visitor Enrichment - Combines visitor behavior data with company intelligence to create detailed visitor profiles.
4. Lead Scoring - Automatically scores leads based on company size, industry, engagement, and intent signals.
5. CRM Integration - Updates your CRM with enriched visitor data and lead scores.
6. Sales Alerts - Sends real-time notifications to your sales team for high-priority leads.

Set up steps

Setup time: 10-15 minutes

1. Configure ScrapeGraphAI credentials - Add your ScrapeGraphAI API key for company intelligence gathering.
2. Set up HubSpot connection - Connect your HubSpot CRM to automatically update contact records.
3. Configure Slack integration - Set up your Slack workspace and specify the sales alert channel.
4. Customize lead scoring criteria - Adjust the scoring algorithm to match your target customer profile.
5. Set up website tracking - Configure your website to send visitor data to the webhook endpoint.
6. Test the workflow - Verify all integrations are working correctly with a test visitor.

Key Features

• Real-time visitor analysis with company intelligence enrichment
• Automated lead scoring based on multiple factors (company size, industry, engagement)
• Intent signal detection (pricing interest, demo requests, contact intent)
• Priority-based sales alerts with recommended actions
• CRM integration for seamless lead management
• Deal size estimation based on company characteristics

🔗 Nodes Used

Slack, Webhook, HubSpot

📥 Import

Download workflow.json and import into n8n: Workflow menu → Import from File

📖 Importing guide · 🔑 Credential setup