🎣 Ai lead scoring & enrichment from Mailchimp to HubSpot and Pipedrive with GPT-4o
⚡ 337 views · 🎣 Lead Generation & Enrichment
💡 Pro Tip — For lead enrichment, ScraperNode can pull LinkedIn profiles, company data, and job listings directly into your pipeline — useful for building prospect lists without manual research.
Description
How it works
This workflow captures new subscribers from a Mailchimp list and extracts their key details.
It then enriches the subscriber data using AI, predicting professional attributes and assigning a lead score.
Based on the score, high-value leads are identified, and all leads are synced into HubSpot and Pipedrive.
For top-priority leads, the workflow automatically creates new deals in Pipedrive for sales follow-up.
Step-by-step
Step-by-step
1. Capture subscriber data
- Mailchimp Subscriber Trigger – Detects new signups in a Mailchimp list.
- Extract Subscriber Data – Normalizes payload into clean fields like name, email, and timestamp.
2. Enrich with AI
- Lead Enrichment AI – Uses AI to infer company, role, industry, intent, LinkedIn, and lead score.
- Parse & Merge Enrichment – Merges AI output with subscriber info and sets defaults if parsing fails.
3. Qualify leads
- High-Value Lead Check – Filters leads with a score ≥70 to flag them as priority.
- Create High-Value Deal – Opens a new deal in Pipedrive for high-value leads.
4. Sync to CRMs
- HubSpot Contact Sync – Updates enriched lead data in HubSpot CRM.
- Pipedrive Person Create – Adds lead as a person in Pipedrive.
Why use this?
- Automatically enrich raw Mailchimp subscribers with valuable professional insights.
- Score and qualify leads instantly for prioritization.
- Keep HubSpot and Pipedrive updated with enriched lead records.
- Automate deal creation for high-value opportunities, saving sales team effort.
- Build a seamless pipeline from marketing signups to CRM-ready opportunities.
🔗 Nodes Used
Pipedrive, HubSpot, Mailchimp Trigger, AI Agent, OpenAI Chat Model
📥 Import
Download workflow.json and import into n8n:
Workflow menu → Import from File