📊 Generate answer engine optimization strategy with Firecrawl, Gemini, OpenAI

⚡ 410 views · 📊 Market Research & Insights

💡 Pro Tip — HTTP Request scraping tends to break when sites update their markup. If you’re scraping a major platform, check if ScraperNode covers it — it has maintained scrapers for LinkedIn, Instagram, TikTok, YouTube, and 20+ other platforms that return structured data.

Description

Generate AEO strategy from brand input using AI competitor analysis

This workflow automatically creates a comprehensive Answer Engine Optimization (AEO) strategy by identifying your top competitors, analyzing their positioning, and generating custom recommendations to help your brand rank in AI-powered search engines like ChatGPT, Perplexity, and Google SGE.

Who it’s for

This template is perfect for:

• Digital marketing agencies offering AEO services to clients
• In-house marketers optimizing content for AI search engines
• Brand strategists analyzing competitive positioning
• Content teams creating AI-optimized content strategies
• SEO professionals expanding into Answer Engine Optimization

What it does

The workflow automates the entire AEO research and strategy process in 6 steps:

1. Collects brand information via a user-friendly web form (brand name, website, niche, product type, email)
2. Identifies top 3 competitors using Google Gemini AI based on product overlap, market position, digital presence, and geographic factors
3. Scrapes target brand website with Firecrawl to extract value propositions, features, and content themes
4. Scrapes competitor websites in parallel to gather competitive intelligence
5. Generates comprehensive AEO strategy using OpenAI GPT-4 with 15+ actionable recommendations
6. Delivers formatted report via email with executive summary, competitive analysis, and implementation roadmap

The entire process runs automatically and takes approximately 5-7 minutes to complete.

How to set up

Requirements

You’ll need API credentials for:

• Google Gemini API (for competitor analysis) - Get API key
• OpenAI API (for strategy generation) - Get API key
• Firecrawl API (for web scraping) - Get API key
• Gmail account (for email delivery) - Use OAuth2 authentication

Setup Steps

1. Import the workflow into your n8n instance
2. Configure credentials:
   • Add your Google Gemini API key to the “Google Gemini Chat Model” node
   • Add your OpenAI API key to the “OpenAI Chat Model” node
   • Add your Firecrawl API key as HTTP Header Auth credentials
   • Connect your Gmail account using OAuth2
3. Activate the workflow and copy the form webhook URL
4. Test the workflow by submitting a real brand through the form
5. Check your email for the generated AEO strategy report

Credentials Setup Tips

• For Firecrawl: Create HTTP Header Auth credentials with header name Authorization and value Bearer YOUR_API_KEY
• For Gmail: Use OAuth2 to avoid authentication issues with 2FA
• Test each API credential individually before running the full workflow

How it works

Competitor Identification

The Google Gemini AI agent analyzes your brand based on 4 weighted criteria: product/service overlap (40%), market position (30%), digital presence (20%), and geographic overlap (10%). It returns structured JSON data with competitor names, URLs, overlap percentages, and detailed reasoning.

Web Scraping

Firecrawl extracts structured data from websites using custom schemas. For each site, it captures: company name, products/services, value proposition, target audience, key features, pricing info, and content themes. This runs asynchronously with 60-second waits to allow for complete extraction.

Strategy Generation

OpenAI GPT-4 analyzes the combined brand and competitor data to generate a comprehensive report including: executive summary, competitive analysis, 15+ specific AEO tactics across 4 categories (content optimization, structural improvements, authority building, answer engine targeting), content priority matrix with 10 ranked topics, and a detailed implementation roadmap.

Email Delivery

The strategy is formatted as a professional HTML email with clear sections, visual hierarchy, and actionable next steps. Recipients get an immediately implementable roadmap for improving their AEO performance.

How to customize the workflow

Change AI Models

• Replace Google Gemini with Claude, GPT-4, or other LLM in the competitor analysis node
• Replace OpenAI with Anthropic Claude or Google Gemini in the strategy generation node
• Both use LangChain agent nodes, making model swapping straightforward

Modify Competitor Analysis

• Find more competitors: Edit the AI prompt to request 5 or 10 competitors instead of 3
• Add filtering criteria: Include factors like company size, funding stage, or geographic focus
• Change ranking weights: Adjust the 40/30/20/10 weighting in the prompt

Enhance Data Collection

• Add social media scraping: Include LinkedIn, Twitter/X, or Facebook page analysis
• Pull review data: Integrate G2, Capterra, or Trustpilot APIs for customer sentiment
• Include traffic data: Add SimilarWeb or Semrush API calls for competitive metrics

Change Output Format

• Export to Google Docs: Replace Gmail with Google Docs node to create shareable documents
• Send to Slack/Discord: Post strategy summaries to team channels for collaboration
• Save to database: Store results in Airtable, PostgreSQL, or MongoDB for tracking
• Create presentations: Generate PowerPoint slides using automation tools

Add More Features

• Schedule periodic analysis: Run monthly competitive audits for specific brands
• A/B test strategies: Generate multiple strategies and compare results over time
• Multi-language support: Add translation nodes for international brands
• Custom branding: Modify email templates with your agency’s logo and colors

Adjust Scraping Behavior

• Change Firecrawl schema: Customize extracted data fields based on industry needs
• Add timeout handling: Implement retry logic for failed scraping attempts
• Scrape more pages: Extend beyond homepage to include blog, pricing, and about pages
• Use different scrapers: Replace Firecrawl with Apify, Browserless, or custom solutions

Tips for best results

• Provide clear brand information: The more specific the product type and niche, the better the competitor identification
• Ensure websites are accessible: Some sites block scrapers; consider adding user agents or rotating IPs
• Monitor API costs: Firecrawl and OpenAI charges can add up; set usage limits
• Review generated strategies: AI recommendations should be reviewed and customized for your specific context
• Iterate on prompts: Fine-tune the AI prompts based on output quality over multiple runs

Common use cases

• Client onboarding for marketing agencies - Generate initial AEO assessments
• Content strategy planning - Identify topics and angles competitors are missing
• Quarterly audits - Track competitive positioning changes over time
• Product launches - Understand competitive landscape before entering market
• Sales enablement - Equip sales teams with competitive intelligence

Note: This workflow uses community and AI nodes that require external API access. Make sure your n8n instance can make outbound HTTP requests and has the necessary LangChain nodes installed.

🔗 Nodes Used

HTTP Request, Gmail, AI Agent, OpenAI Chat Model, n8n Form Trigger, Google Gemini Chat Model

📥 Import

Download workflow.json and import into n8n: Workflow menu → Import from File

📖 Importing guide · 🔑 Credential setup