📊 Monitor Instagram competitor trends with Claude 3.5 & multi-channel alerts

⚡ 268 views · 📊 Market Research & Insights

💡 Pro Tip — Heads up — if this workflow’s Instagram scraping breaks (it happens whenever Meta updates their frontend), ScraperNode is a community node that handles profiles, posts, reels, and comments without any HTML parsing.

Description

This enterprise-grade n8n workflow automates competitor monitoring on Instagram — from post fetching to AI-driven strategy alerts — using Claude AI, Instagram API, and multi-channel notifications. It tracks trends, analyzes performance, and delivers actionable insights via WhatsApp and email, keeping your team ahead with zero manual effort.

Key Features

Daily competitor scanning from Google Sheets
Post performance metrics (engagement rate, trends) calculated automatically
AI-powered insights using Claude 3.5 Sonnet for content and engagement strategies
Dual-channel alerts: WhatsApp (Twilio) and email for instant delivery
Audit logs in Google Sheets for historical trends
Scalable triggers: Daily schedule or webhook for ad-hoc checks

Workflow Process

Step	Node	Description
1	Schedule Trigger	Runs daily at 10 AM or via webhook (`/competitor-alert`)
2	Get Competitor List	Loads competitors from `Competitors` sheet
3	Loop Over Competitors	Processes each competitor to avoid API limits
4	Get Competitor Posts	Fetches last 10 posts via Instagram Graph API
5	Calculate Performance Metrics	Computes avg engagement and trend using Code node
6	Generate AI Insights (Claude AI)	Analyzes data for 3 strategic bullet-point insights
7	Send Email Alert	Emails detailed report to team
8	Send WhatsApp Alert (Twilio)	Sends concise alert via WhatsApp
9	Log Alert	Records metrics and insights in `AlertsLog` sheet
10	End Workflow	Terminates execution

Setup Instructions

1. Import Workflow

Open n8n → Workflows → Import from Clipboard
Paste the JSON workflow

2. Configure Credentials

Integration	Details
Google Sheets	Service account with spreadsheet access
Instagram API	Business access token for media fetching
Claude AI	Anthropic API key for `claude-3-5-sonnet-20241022`
Twilio	Credentials for WhatsApp messaging
SMTP/Email	SMTP or Gmail for email alerts

3. Update Spreadsheet IDs

Ensure your Google Sheets include:

Competitors
AlertsLog

4. Set Triggers

Webhook: /webhook/competitor-alert (for on-demand runs)
Schedule: Daily at 10:00 AM

5. Run a Test

Use manual execution to confirm:

Post fetching and metrics calculation
AI insights generation
WhatsApp/email delivery and sheet logging

Google Sheets Structure

Competitors

competitorName	competitorUserId	industryFocus
BrandX	1234567890	Fashion

AlertsLog

competitor	avgEngagement	trend	insights	timestamp
BrandX	75.5	Rising	- Bullet 1…	2023-10-01T12:00:00Z

System Requirements

Requirement	Version/Access
n8n	v1.50+ (AI and messaging integrations supported)
Claude AI API	`claude-3-5-sonnet-20241022`
Instagram Graph API	Business account access token
Twilio API	WhatsApp-enabled phone number
Google Sheets API	`https://www.googleapis.com/auth/spreadsheets`
SMTP	For email (e.g., Gmail OAuth)

Optional Enhancements

Add visual charts (e.g., engagement trends via Google Charts)
Integrate Slack for team-wide alerts
Use advanced metrics like reach/impressions via Instagram Insights API
Connect CRM (HubSpot) to tag competitors
Enable multi-platform monitoring (e.g., TikTok)
Add threshold-based alerts (e.g., only if engagement >20% increase)
Export insights to Notion or Airtable for strategy docs

Result: A single automated system that monitors competitors, uncovers trends, and arms your team with AI strategies — delivered via WhatsApp and email with zero manual work.

Get in touch with us for custom n8n automation!

🔗 Nodes Used

Cron, Send Email, Google Sheets, HTTP Request, Twilio

📥 Import

Download workflow.json and import into n8n: Workflow menu → Import from File

📖 Importing guide · 🔑 Credential setup