📊 Monitor Furusato Nozei market trends with Google News, AI analysis and Slack reporting

⚡ 93 views · 📊 Market Research & Insights

💡 Pro Tip — For competitive intelligence, ScraperNode can automate the data collection — Yelp reviews, Glassdoor company data, and Crunchbase profiles all return structured JSON you can feed straight into this workflow.

Description

Analyze Furusato Nozei trends from Google News to Slack

This workflow acts as a specialized market analyst for Japan’s “Furusato Nozei” (Hometown Tax) system. It automates the process of monitoring related news, validating keyword popularity via search trends, and delivering a concise, strategic report to Slack.

By combining RSS feeds, AI agents, and real-time search data, this template helps marketers and municipal researchers stay on top of the highly competitive Hometown Tax market without manual searching.

👥 Who is this for?

• Municipal Government Planners: To track trending return gifts and competitor strategies.
• E-commerce Marketers: To identify high-demand keywords for Furusato Nozei portals.
• Content Creators: To find trending topics for blogs or social media regarding tax deductions.
• Market Researchers: To monitor the seasonality and shifting interests in the Hometown Tax sector.

⚙️ How it works

1. News Ingestion: The workflow triggers on a schedule and fetches the latest “Furusato Nozei” articles from Google News via RSS.
2. AI Analysis & Extraction: An AI Agent (using OpenRouter) summarizes the news cluster and identifies the most viable search keyword (e.g., “Scallops,” “Travel Vouchers,” or specific municipalities).
3. Data Validation: The workflow queries the Google Trends API (via SerpApi) to retrieve search volume history for the extracted keyword in Japan.
4. Strategic Reporting: A second AI Agent analyzes the search trend data alongside the keyword to generate a market insight report.
5. Delivery: The final report is formatted and sent directly to a Slack channel.

🛠️ Requirements

To use this workflow, you will need:

• n8n (Version 1.0 or later recommended).
• OpenRouter API Key (or you can swap the model nodes for OpenAI/Anthropic).
• SerpApi Key (Required to fetch Google Trends data programmatically).
• Slack Account (with permissions to post to a channel).

🚀 How to set up

1. Configure Credentials:
   • Add your OpenRouter API key to the Chat Model nodes.
   • Add your SerpApi key to the Google Trends API node.
   • Connect your Slack account in the Send a message node.
2. Check the RSS Feed:
   • The RSS Read node is pre-configured for “Furusato Nozei” (ふるさと納税). You can leave this as is.
3. Regional Settings:
   • The workflow is pre-set for Japan (jp / ja). If you need to change this, check the Workflow Configuration and Google Trends API nodes.
4. Schedule:
   • Enable the Schedule Trigger node to run at your preferred time (default is 9:00 AM JST).

🎨 How to customize

• Change the Topic: While this is optimized for Furusato Nozei, you can change the RSS feed URL to track other Japanese market trends (e.g., NISA, Inbound Tourism).
• Swap AI Models: The template uses OpenRouter, but you can easily replace the “Chat Model” nodes with OpenAI (GPT-4) or Anthropic (Claude) depending on your preference.
• Adjust AI Prompts: The AI prompts are currently in Japanese to match the content. You can modify the system instructions in the AI Agent nodes if you prefer English reports.

🔗 Nodes Used

HTTP Request, RSS Read, Slack, Schedule Trigger, AI Agent, OpenRouter Chat Model

📥 Import

Download workflow.json and import into n8n: Workflow menu → Import from File

📖 Importing guide · 🔑 Credential setup