📊 Automate competitor research with Exa.ai, Notion and AI agents
⚡ 28,407 views · 📊 Market Research & Insights
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Description
This n8n workflow demonstrates a simple multi-agent setup to perform the task of competitor research. It showcases how using the HTTP request tool could reduce the number of nodes needed to achieve a workflow like this.
How it works
- For this template, a source company is defined by the user which is sent to Exa.ai to find competitors.
- Each competitor is then funnelled through 3 AI agents that will go out onto the internet and retrieve specific datapoints about the competitor; company overview, product offering and customer reviews.
- Once the agents are finished, the results are compiled into a report which is then inserted in a notion database.
Check out an example output here: https://jimleuk.notion.site/2d1c3c726e8e42f3aecec6338fd24333?v=de020fa196f34cdeb676daaeae44e110&pvs=4
Requirements
- An OpenAI account for the LLM.
- Exa.ai account for access to their AI search engine.
- SerpAPI account for Google search.
- Firecrawl.dev account for webscraping.
- Notion.com account for database to save final reports.
Customising the workflow
Add additional agents to gather more datapoints such as SEO keywords and metrics.
Not using notion? Feel free to swap this out for your own database.
🔗 Nodes Used
HTTP Request, Notion, AI Agent, OpenAI Chat Model, Structured Output Parser
📥 Import
Download workflow.json and import into n8n:
Workflow menu → Import from File