📊 Weekly Google Search Console SEO pulse: Catch top movers across keyword segments
⚡ 1,592 views · 📊 Market Research & Insights
Description
This workflow tracks week-over-week changes in Google Search Console performance and highlights the top movers across keyword segments like brand, nonbrand, and content categories.
Instead of providing a routine check, it focuses on significant movements by:
- Sending a Slack alert only if a query crosses a defined movement threshold.
- Emailing a structured report with the Top 25 increases and Top 25 decreases for clicks, including % changes and linked URLs
It’s designed to surface the most important shifts, helping SEO teams catch big wins, losses, or anomalies early.
How it works
- Runs weekly (e.g. every Monday) to compare last week’s GSC data to the week prior.
- Segments traffic based on query and page (e.g. brand terms, category page URLs, etc.).
- Calculates delta and % change for clicks, CTR, impressions, and position.
- Filters and flags top movers with large shifts (default: ±200 clicks and ±30%).
- Sends Slack alerts only if meaningful changes are detected.
- Emails a full HTML table report showing the Top 25 up/down queries per segment.
Setup steps
- Requires a connected Google Search Console account.
- Slack alert is included by default (can be replaced with email, webhook, or other tools).
- Customize your brand terms and URL filters to match your segments (e.g. recipes, blog, category pages).
- Typical setup time: 15–25 minutes depending on the number of segments and filters you want.
Note: “Recipes” is used in the example to show how to segment by content type. You can update this to reflect your own site’s structure.
🔗 Nodes Used
HTTP Request, Slack, Gmail, Schedule Trigger
📥 Import
Download workflow.json and import into n8n:
Workflow menu → Import from File