📊 Weekly Google Search Console SEO pulse: Organic & brand vs non-brand performance
⚡ 840 views · 📊 Market Research & Insights
Description
This workflow generates a weekly performance summary from Google Search Console, focused on brand-level SEO metrics and week-over-week trends.
It provides a structured view of how each brand segment is performing, with clean formatting for quick insights.
Key Features
- Sends a weekly email with a table showing clicks, impressions, CTR, and position — along with % change vs. the previous week.
- Highlights both brand and non-brand clicks separately.
- Color-coded % changes make it easy to spot wins (green) and losses (red) at a glance.
It’s designed to give SEO teams a consistent overview of performance by brand, helping to track directional shifts and support deeper analysis when needed.
How it works
- Runs weekly (e.g. every Monday) to compare “Last Week” vs. “2 Weeks Ago” from GSC data.
- Includes both brand + non-brand click breakdown.
- Calculates raw values and week-over-week % change for clicks, impressions, CTR, and position.
- Outputs a clean, formatted table with labeled rows and color-coded changes.
- Sends the table as part of a scheduled email (can also be adapted for Slack or other channels).
Setup steps
- Requires connected Google Search Console data (per brand segment).
- Email delivery is included by default (customizable to other platforms).
- Update brand segmentation logic to match your tracking needs (e.g. domain, label, or custom filters).
- Typical setup time: ~5-10 minutes with structured input data.
🔗 Nodes Used
HTTP Request, Gmail, Schedule Trigger
📥 Import
Download workflow.json and import into n8n:
Workflow menu → Import from File